Naptural85 Melanin Hair Care – Black-Owned Business Alert

Naptural85 recently launched Melanin Hair Care and its’s fast becoming a favorite with naturalistas featuring a moisturizing and scalp care line. 

This is the final article featuring newly launched black-owned hair care businesses over the last year. Previously, I featured Tracee Ellis Ross Pattern Beauty.

Today, I’m featuring Whitney White’s Melanin Hair Care Line. In case you’re unfamiliar with the name, she is aka Naptural85 online.

I started following Whitney when she first big chopped a while ago and have watched her journey through the years.

While we have different hair types, I always enjoy watching her healthy hair journey chronicles online via her YouTube videos and website.


She launched the Naptural85 hair products line in October 2018 in collaboration with her sister, Tafetta White.

With the tag, Simple. Natural. Haircare., the line is known as Melanin Hair Care.

The line contains two hair products – a styling cream and a multi-use oil blend as well as a merchandise line that includes a visor and head wrap.

I like that the line doesn’t contain a million products to start with, which suggests she’s taking her time to introduce the whole product line.

In the video below, she shares more about her journey to launching Melanin Hair Care and how she almost gave up on the idea.

Naptural85 Melanin Hair Care Products

Melanin Twist-Elongating Style Cream

The twist-elongating style cream is a lightweight cream that’s supposed to achieve a multitude of purposes on hair – hydrate, seal, detangle and stretch the hair.

The cream contains nourishing oils such as sesame seed oil, castor oil, avocado oil, sweet almond oil, jojoba oil, argan oil, and olive oil.

Additional nourishing ingredients include shea butter, mango butter, cocoa butter, and aloe vera leaf. There are also no drying ingredients.

I can see this product might be a winner for type 4 hair as well as high porosity hair.

This product also claims to be buildable which means you can get heavy-handed without fearing build-up. If you have finer hair, you may want to apply it lightly.

I would also recommend applying your regular leave-in followed by a little bit of oil before layering the twist-elongating cream over it to style.

If you skip applying a leave-in conditioner, it might dry out your hair.

It is one of the styling recommendations in 365 Days of Moisture for Dry and Parched Hair: Best Practices, Products, and Recipes for Perfectly Moisturised Hair.

365 Days of Moisture for Dry and Parched Hair

The twist-elongating style cream comes in a 16 oz jar and retails for $16.99. It would be awesome to get a sample size to try out. BUY HERE.

Melanin Twist-Elongating Style Cream Ingredients: Water (Aqua, Eau), Butyrospermum Parkii (Shea Butter), Glyceryl Stearate, Caprylic/Capric Triglyceride, Ceteareth-20, Stearamidopropyl Dimethylamine, Stearyl Alcohol, Cetyl Alcohol, Glyceryl Caprylate, Cetearyl Alcohol, Mangifera Indica (Mango) Seed Butter, Theobroma Cacao (Cocoa) Seed Butter, Behentrimonium Methosulfate (Non-Sulfate Derived From Rapeseed Oil), Citric Acid, Glycerin, Sesamum Indicum (Sesame) Seed Oil, Garcinia Indica Seed Butter, Theobroma Grandiflorum Seed Butter, Caprylhydroxamic Acid, Aloe Barbadensis (Aloe Vera) Leaf Juice, Ricinus Communis (Castor) Seed Oil, Persea Gratissima (Avocado) Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Argania Spinosa Kernel (Argan) Oil, Olea Europaea (Olive) Fruit Oil, Tocopheryl Acetate, Rosa Canina Fruit Extract

Melanin Multi-Use Pure Oil Blend

This oil blend contains some great oils, which penetrate the hair shaft including baobab oil, an uncommon but excellent oil for dry hair.

This oil would work great on its own, as part of the LOC or LCO method, or for styling. You can use it under or over the twist-elongating cream.

You can also use it for hot oil treatment. Read Hot Oil Treatments for Natural Hair.


The multi-use pure oil blend comes in an 8 oz squeeze cap bottle and retails for $17.99. Pricey but you shouldn’t need too much at a time. BUY HERE.

Melanin Multi-Use Pure Oil Blend Ingredients: Prunus Amygdalus Dulcis (Sweet Almond) Oil, Persea Gratissima (Avocado) Oil, Diheptyl Succinate, Capryloyl Glycerin/Sebacic Acid Copolymer, Simmondsia Chinensis (Jojoba) Seed Oil, Argania Spinosa (Argan) Kernel Oil, Adansonia Digitata (Baobab) Seed Oil, Geranium Maculatum Oil, Salvia Officinalis (Sage) Oil, Tocopherol (Vitamin E)

Related Content: Rescue Dry and Dull Hair With Baobab Oil

Melanin African Black Soap Reviving Shampoo 

Melanin African Black Soap Reviving Shampoo

Melanin African Black Soap Reviving Shampoo is rich in natural and clarifying ingredients. It promotes elasticity, softness and nourishes dry hair.

This shampoo is enriched with shea butter, cocoa butter, argan oil, black cumin seed oil, turmeric, and charcoal powder.

Peppermint oil, lavender oil, tea tree oil, and rosemary leaf extract provide a soothing experience for the scalp. It’s suitable for all hair types.

Melanin African Black Soap Reviving Shampoo comes in a 16 oz squeeze cap bottle and retails for $19.89. BUY HERE.

Melanin African Black Soap Reviving Shampoo Ingredients: Water (Aqua, Eau), Decyl Glucoside, Butyrospermum Parkii (Shea Butter), Sodium Cocoate, Sodium Palm Kernelate, Glycerin, Theobroma Cacao (Cocoa) Seed Butter, Mentha Piperita (Peppermint) Oil, Panthenol (Pro-Vitamin B5), Lavandula Angustifolia(Lavender) Oil, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract Argania Spinosa Kernel (Argan) Oil, Nigella Sativa (Black Cumin) Seed Oil, Curcuma Longa (Turmeric) Root Extract, Charcoal Powder.

Melanin Multi-Use Softening Leave-In Conditioner

Melanin Multi-Use Softening Leave-In Conditioner

Melanin Multi-Use Softening Leave-In Conditioner is formulated to soften hair, increase shine, hydrate hair, and aid in detangling.

This multi-use leave-in conditioner can be used as a pre-poo and deep conditioner as well.

The leave-in conditioner is enriched with glycerine, panthenol, aloe vera juice, jojoba oil, argan oil, amino acids, and various extracts including the hair strengthening bamboo extract.

Melanin Multi-Use Softening Leave-In Conditioner is available in a 16 oz pump bottle and retails for $18.99. BUY HERE.

Related Content: Bamabo Extract for Hair

Melanin Multi-Use Softening Leave-In Conditioner Ingredients: Water (Aqua, Eau), Diheptyl Succinate, Capryloyl Glycerin/ Sebacic Acid Copolymer, Behentrimonium Methosulfate (Non-Sulfate Derived From Rapeseed Oil), Glycerin, Cetearyl Alcohol, Panthenol (Pro-Vitamin B5), Aloe Barbadensis (Aloe Vera) Leaf Juice, Simmondsia Chinensis (Jojoba) Seed Oil, Argania Spinosa Kernel (Argan) Oil, Wheat Amino Acids, Hydrolyzed Wheat Protein, Brassica Rapa (Turnip) Root Extract, Camellia Sinensis (White Tea) Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Humulus Lupulus (Hops) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Hydrolyzed Adansonia Digitata (Baobab) Seed Extract, Bambusa Vulgaris (Bamboo) Extract, Mentha Viridis (Spearmint) Leaf Oil, Caprylhydroxamic Acid, Caprylyl Glycol, Citric Acid.

Melanin Signature Wash Bundle

Melanin Signature Wash Bundle includes full sizes of the Clarifying African Black Soap Reviving Shampoo and Multi-Use Softening Leave In Conditioner.

It also contains a luxurious t-shirt hair towel. This bundle also makes a great hair care gift.

This signature wash bundle is an exclusive online deal. BUY HERE.

Other products in the line include the Melanin Logo Head Wrap and the Melanin Stretch Logo Visor. You can also buy a gift card.

Where to Buy Melanin Hair Products?

You can find Melanin Hair Products on Ulta Beauty’s website HERE as well as Melanin’s website HERE.

Free continental shipping for orders over $45 and free international shipping for orders over $75.

Free shipping on Ulta Beauty when you spend $35 on any products.

Melanin Hair Products Reviews

Have you tried any of the Melanin Hair products yet? What did you think of them? Share in the comments section. I’ll update the post with your feedback.

For even more black-owned businesses, have a look at the Black-Owned Business Directory.

This directory is a comprehensive listing of over 100 Black-Owned Businesses in Hair Care.

If you would like your newly launched black-owned hair or beauty business featured on Healthy Natural hair Products, please complete the information form HERE

Product images from Melanin Hair Care Website

This post may contain affiliate links which means we will make a small commission if you purchase through those links. Read full disclosure HERE.

Leave a Comment