Tracee Ellis Ross Launches Pattern Beauty

In this article, I break down the products in the new Tracee Ellis Ross new hair care line and explore if Pattern Beauty is good for curly hair.

I’ve been meaning to do a write-up on several black-owned businesses that have launched in the last year but been busy moving and testing out products.

I will cover them over the next few articles on Healthy Natural Hair Products starting with Pattern Beauty from Tracee Ellis Ross.

Tracee Ellis Ross Launches Pattern Beauty

Is Pattern Hair Care Black Owned?

In case you’re unfamiliar, I’m talking about Ms. Ross of Girlfriends (90s) and the more recent Blackish so yes, Pattern hair care is black-owned.

I have always loved Ms. Ross’s big bouncy 3C curls and was stoked to hear she was getting into the hair care business.

With the tag line, “Every curl has a story,” Pattern Beauty, a haircare line designed for type 3 – 4 curlies was launched in September this year.

Their mission – To fulfill the unmet beauty needs of the CURLY, COILY & TIGHT TEXTURED community. To celebrate, empower & embrace our true patterns.

Pattern Beauty’s product line includes shampoos, conditioners, deep conditioners, leave-in conditioners, styling products and hair accessories.

One of the things I love about Pattern Beauty is the vibrant colors, cool packaging, and ad campaigns.

The campaigns feature big a** afros and curls including Tracee herself. I am feeling the heck out of the image below:-

According to Tracee, Pattern beauty “…is the result of 20 years of dreaming, 10 years in the making (I wrote my first brand pitch in 2008, right when Girlfriends finished) and 2 years of working with chemists…”

Pattern Beauty claims the formulas are unique and packed with luscious and safe ingredients. Without further ado, let’s check out these claims then.

Pattern Beauty Product Line Up

Pattern Beauty Hydration Shampoo

The hydration shampoo promises to gently cleanse without drying out your hair. The shampoo is sulfate-free.

However, it does contain a cone farther down the ingredient list, which isn’t necessarily a problem if you’re rinsing it out.

It also contains fragrance and vegetable protein. Some of the good stuff includes:-

Argan oil
Coconut oil
Honey
Olive oil
Avocado oil
Castor oil
Jojoba oil
Sweet almond oil
Soybean oil
Shea butter and
Aloe vera leaf juice

The shampoo is available in 3 oz and 9.8 oz with a price point of $9 – $20. BUY HERE.

Pattern Beauty Hydration Shampoo Ingredients: Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Propanediol, Glycol Distearate, Argania Spinosa Kernel Oil, Cocos Nucifera (Coconut) Oil, Mel (Honey, Miel), Melaleuca Alternifolia (Tea Tree) Leaf Oil, Olea Europaea (Olive) Fruit Oil, Biotin, Persea Gratissima (Avocado) Oil, Ricinus Communis (Castor) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Butyrospermum Parkii (Shea) Butter, Aloe Barbadensis Leaf Juice, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Glycine Soja (Soybean) Oil, Glycine Soja (Soybean) Sterols, Glycolipids, Glycerin, Phospholipids, Amodimethicone, Guar Hydroxypropyltrimonium Chloride, Hydroxyethylcellulose, Lauryl Lactyl Lactate, Hydroxyacetophenone, PEG-150 Distearate, Parfum (Fragrance), Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Celluose, Phenoxyethanol, Citric Acid, PEG-150 Stearate, Disodium EDTA, PEG-1M, Stearic Acid, Sodium Hydroxide, Sodium Acetate, Potassium Sorbate, Sodium Benzoate, Linalool.

Related Content: Argan Oil for Hair

The shampoo line also includes a clarifying shampoo which deep cleanses without stripping natural oils.

Formulated with antioxidant-rich green tea, softening aloe vera and panthenol for stronger hair growth. BUY HERE.

Pattern Beauty Medium Conditioner

The medium conditioner is on the same level as a daily conditioner. The conditioner contains a cone even though it is farther down the list.

Some of the good stuff includes jojoba oil, castor oil, avocado oil, olive oil, coconut oil, argan oil, sweet almond oil, shea butter, biotin, and aloe vera leaf juice.

The medium conditioner is available in 3 oz., 13 oz., and 29 oz. with a price point of $9 – $42.

Thinner or medium-density hair types would probably love this conditioner. BUY HERE.

Pattern Beauty Medium Conditioner Ingredients: Aqua (Water, Eau), Cetearyl Alcohol, Glycol Distearate, Steartrimonium Chloride, Cocoglucosides Hydroxypropyltrimonium Chloride, Simmondsia Chinensis (Jojoba) Seed Oil, Ricinus Communis (Castor) Seed Oil, Persea Gratissima (Avocado) Oil, Olea Europaea (Olive) Fruit Oil, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Mel (Honey, Miel), Cocos Nucifera (Coconut) Oil, Argania Spinosa Kernel Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Butyrospermum Parkii (Shea) Oil, Panthenol, Biotin, Copernicia Cerifera Cera (Copernicia Cerifera (Carnauba) Wax/Cire de Carnauba), Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Acetic Acid, Aloe Barbadensis Leaf Juice, Tocopherol, Ethylhexylglycerin, Trideceth-3, Trideceth-15, Polyquaternium-37, Propylene Glycol Dicaprylate/Dicaprate, PPG-1 Trideceth-6, Cetrimonium Chloride, Citric Acid, Phenoxyethanol, Amodimethicone, Isopropyl Alcohol, Parfum (Fragrance), Alcohol, Potassium Sorbate, Disodium EDTA, Benzyl Benzoate.

Pattern Beauty Heavy Conditioner

The heavy conditioner can be used as a daily conditioner as well but is best for thicker hair types that are prone to frizz.

The heavy conditioner can also be used as a deep conditioner. There are no cones in the heavy conditioner.

Some of the good stuff includes shea butter, safflower oil, soybean oil, and avocado oil.

The medium conditioner is available in 3 oz., 13 oz., and 29 oz. with a price point of $9 – $42. BUY HERE.

Pattern Beauty Heavy Conditioner Ingredients: Aqua (Water, Eau), Cetearyl Alcohol, Stearic Acid, Persea Gratissima (Avocado) Oil, Butyrospermum Parkii (Shea) Butter, Cetyl Alcohol, PEG-8 Beeswax, Glycerin, Ethylhexyl Palmitate, Behentrimonium Methosulfate, Jojoba Esters, Carthamus Tinctorius (Safflower) Seed Oil, Helianthus Annuus (Sunflower) Seed Wax, Glycine Soja (Soybean) Oil, Acacia Decurrens Flower Wax, Polyquaternium-10, Polyquaternium-37, Propylene Glycol Dicaprylate/Dicaprate, Ethylhexylglycerin, Parfum (Fragrance), Tocopherol, Polyglycerin-3, PPG-1 Trideceth-6, Phenoxyethanol, Sodium Chloride, Sodium Acetate, Isopropyl Alcohol, Benzyl Benzoate.

Related Content: Smoothen Out Dry Hair With Sunflower Oil

Pattern Beauty Intensive Conditioner

As the name suggests, the intensive conditioner has a thicker texture and is created for a deep moisturizing treatment.

Dry and parched hair that’s craving moisture would thrive with this conditioner.

I’m actually super excited to try out this conditioner and it’s one of the recommendations in 365 Days of Moisture for Dry and Parched Hair.

If you find it too heavy, you can probably dilute it a bit with some rose water or additional oils before application.

Some of the good stuff includes shea butter, safflower oil, soybean oil, and avocado oil.

The intensive conditioner is available in 3 oz., 13 oz., and 29 oz. with a price point of $9 – $42. BUY HERE.

Pattern Beauty Intensive Conditioner Ingredients: Aqua (Water, Eau), Cetearyl Alcohol, Stearic Acid, Persea Gratissima (Avocado) Oil, Butyrospermum Parkii (Shea) Butter, PEG-8 Beeswax, Glycerin, Ethylhexyl Palmitate, Carthamus Tinctorius (Safflower) Seed Oil, Behentrimonium Methosulfate, Jojoba Esters, Cetyl Alcohol, Helianthus Annuus (Sunflower) Seed Wax, Tocopherol, Glycine Soja (Soybean) Oil, Polyglycerin-3, Acacia Decurrens Flower Wax, Polyquaternium-37, Polyquaternium-10, Ethylhexylglycerin, Parfum (Fragrance), Isopropyl Alcohol, Sodium Chloride, Sodium Acetate, Phenoxyethanol, Benzyl Benzoate.

Related Content: 6 Benefits of Avocado Oil for Hair

Pattern Beauty Leave-in Conditioner

Since this is the product you will not be rinsing out of your hair, you want all the ingredients to be perfect.

The leave-in conditioner has a cone in it, which may or may not be a deal-breaker for you.

Some of the good stuff includes honey, jojoba oil, biotin, castor oil, avocado oil, olive oil, coconut oil, argan oil, sweet almond oil, shea oil, and aloe vera leaf extract.

Based on the ingredients, this leave-in might be best for people with high porosity hair.

The leave-in conditioner is available in 3 oz., and 9.8 oz. with a price point of $9 – $25. BUY HERE.

Pattern Beauty Leave-in Conditioner Ingredients: Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Methosulfate, Caprylic/Capric Triglyceride, Butylene Glycol, Biotin, Panthenol, Simmondsia Chinensis (Jojoba) Seed Oil, Ricinus Communis (Castor) Seed Oil, Persea Gratissima (Avocado) Oil, Olea Europaea (Olive) Fruit Oil, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Mel (Honey, Miel), Cocos Nucifera (Coconut) Oil, Argania Spinosa Kernel Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Butyrospermum Parkii (Shea) Oil, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Aloe Barbadensis Leaf Extract, Tocopherol, Polyquaternium-37, Propylene Glycol Dicaprylate/Dicaprate, Ethylhexylglycerin, Trideceth-3, Trideceth-15, Cetrimonium Chloride, Amodimethicone, Parfum (Fragrance), PPG-1 Trideceth-6, Glycerin, Aminomethyl Propanol, Phenoxyethanol, Citric Acid, Alcohol, Acetic Acid, Potassium Sorbate, Disodium EDTA, Linalool, Amyl Cinnamal, Butylphenyl Methylpropional, Benzyl Benzoate, Hydroxycitronellal, Citronellol, Coumarin, Limonene, Hexyl Cinnamal.

Pattern Beauty Treatment Mask

Pattern Beauty Treatment Mask is formulated with moringa seed extract, hibiscus, rice protein and sunflower extract for slip, strength, and definition.

It’s best for curl elongation and definition, dryness and overall curl pampering. Available in a 15 oz jar. BUY HERE.

Pattern Beauty Treatment Mask Ingredients:- Water/Aqua/Eau, Polyquaternium-37, Saccharomyces/Rice Ferment Filtrate, Hydrolyzed Rice Protein, Butylene Glycol, Hibiscus Esculentus Seed Extract, Caesalpinia Spinosa Fruit Pod Extract, Moringa Oleifera Seed Extract, Helianthus Annuus (Sunflower) Sprout Extract, Sodium Benzoate, Disodium Phosphate, Citric Acid, Glycerin, Behentrimonium Chloride, Cetrimonium Chloride, Hydrogenated Castor Oil/Sebacic Acid Copolymer, Panthenol, Dicaprylyl Carbonate, Quaternium-87, Isopropyl Alcohol, Propylene Glycol, Chlorphenesin, Lauryl Glucoside, Aminomethyl Propanol, Ethylhexylglycerin, Potassium Sorbate, Fragrance/Parfum, Limonene, Geraniol, Citronellol, Linalool, Phenoxyethanol.

Pattern Beauty Transition Mask

Pattern Beauty Transition Mask was created for hair that’s transitioning for chemical treatments to natural hair.

The mask protects the line of demarcation and helps maintain an ideal moisture/protein balance.

Notable ingredients in the transition mask include white tea, castor oil, manuka honey and camellia leaf extract. Available in an 11 oz har. BUY HERE.

Pattern Beauty Transition Mask Ingredients:- Water/Aqua/Eau, Glycerin, PEG-40 Hydrogenated Castor Oil, Hydroxypropyl Starch Phosphate, Camellia Sinensis Leaf Extract, Honey/Mel/Miel, Hydroxyethylcellulose, Citric Acid, Sodium Chloride, Sodium Hydroxide, Sodium Acetate, Propylene Glycol, Polyquaternium-37, Guar Hydroxypropyltrimonium Chloride, Cetrimonium Chloride, Cellulose, Potassium Sorbate, Phenoxyethanol, Fragrance/Parfum, Isopropyl Alcohol, Limonene, Geraniol, Linalool, Citronellol, Yellow 6 (CI 15985), Blue 1 (CI 42090).

Pattern Beauty Curl Gel

Pattern Beauty Curl Gel is a creamy gel formulated with aloe vera, coconut oil, and cacay oil for that extra bit of definition and nourishment.

The gel is available in a 3 oz and 9.8 oz bottle and a 25 oz pump bottle. BUY HERE.

Pattern Beauty Curl Mousse Ingredients:- Water (Aqua, Eau), Glycerin, Behentrimonium Methosulfate, Cetearyl Alcohol, Aloe Barbadensis Leaf Extract, Sodium Benzoate, Citric Acid, Sodium Sulfite, Potassium Sorbate, Cocos Nucifera (Coconut) Oil, Cetrimonium Chloride, Phenoxyethenol, Hydroxyethylcellulose, PEG-40 Hydrogenated Castor Oil, Guar Hydroxypropyltrimonium Chloride, Wheat Amino Acids, Fragrance (Parfum), Ethylhexylglycerin, Disodium EDTA, Hydrolyzed Silk, Cocos Nucifera (Coconut) Fruit Extract, PEG-60 Hydrogenated Castor Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Helianthus Annuus (Sunflower) Seed Oil, Phenethyl Alcohol, Caprylyl Glycol, Caryodendron Orinocense Seed Oil, Amyl Cinnamal, Benzyl Benzoate, Butylphenyl Methylpropional, Citronellol, Hexyl Cinnamal, Hydroxycitronellol, Limonene, Linalool.

There is also a strong hold curl gel for a longer lasting hold and is formulated with sea moss, aloe vera and chia seeds. Learn more here.

Pattern Beauty Hydration Mist

Pattern Beauty Hydration Mist is a milky mist formulated to hydrate, refresh and reactivate curls.

Aloe vera, coconut oil, safflower oil, avocado oil, and hops extract provides essential nutrients and protection as thirsty curls are quenced.

The hydration mist is available in a 3 oz and 12 oz spray bottle. BUY HERE.

Pattern Beauty Hydration Mist Ingredients:- Aqua (Water, Eau), Glycerin, Polysorbate 20, Aloe Barbadensis Leaf Juice, Butyrospermum Parkii (Shea) Butter, Caprylic/Capric Triglyceride, Carthamus Tinctorius (Safflower) Seed Oil, Caryodendron Orinocense Seed Oil, Glyceryl Stearate SE, Tocopheryl Acetate, Cocos Nucifera (Coconut) Oil, Persea Gratissima (Avocado) Oil, Humulus Lupulus (Hops) Extract, Saccharum Officinarum (Sugarcane) Extract, Cocos Nucifera (Coconut) Fruit Juice, Cocos Nucifera (Coconut) Liquid Endosperm, Glyceryl Stearate, Cetearyl Alcohol, Disodium EDTA, Sodium Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Polyurethane-14, Ethylhexylglycerin, Polyisobutene, Dicetyl Phosphate, Ceteth-10 Phosphate, AMP-Acrylates Copolymer, Potassium Stearate, Stearic acid, Propanediol, Sodium Stearoyl Lactylate, Aminomethyl Propanol, Caprylyl/Capryl Glucoside, Cetrimonium Chloride, Sorbitan Oleate, Glyceryl Caprylate, Glyceryl Undecylenate, Phospholipids, Polyglyceryl-10 Dioleate, Polyglyceryl-10 Oleate, Tetrasodium Glutamate Diacetate, Citric Acid, Potassium Sorbate, Phenoxyethanol, Fragrance (Parfum).

Pattern Beauty Styling Cream

Pattern Beauty Styling Cream is the one for creating moisturized twist-outs, braid-outs, bantu knots, wash-and-gos, and more.

The styling cream is an oil-rich formula that’s great for high porosity hair. Available in 3 oz and 15 oz jar. BUY HERE.

Pattern Beauty Styling Cream Ingredients:- Water (Aqua, Eau), Butyrospermum Parkii (Shea) Butter, Cetearyl Alcohol, Glycerin, Ceteareth-20, Polysorbate 60, PEG-40 Hydrogenated Castor Oil, PEG-120 Methyl Glucose Dioleate, Cocos Nucifera (Coconut) Oil, Phenoxyethanol, Hydroxyethylcellulose, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Theobroma Cacao (Cocoa) Seed Butter, Fragrance (Parfum), Disodium EDTA, Citric Acid, Ethylhexylglycerin, Aloe Barbadensis Leaf Extract, Sodium Benzoate, Sodium Sulfite, Potassium Sorbate, Cocos Nucifera (Coconut) Fruit Extract, PEG-60 Hydrogenated Castor Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Helianthus Annuus (Sunflower) Seed Oil, Phenethyl Alcohol, Caprylyl Glycol, Caryodendron Orinocense Seed Oil, Hydrolyzed Wheat Protein.

For low porosity hair and finer hair textures, the lighter Styling Custard Hair Gel is better for creating hair styles. Learn more here.

Pattern Beauty Argan Oil Hair Serum

This serum consists of argan oil, sunflower oil, castor oil, sweet almond oil, apricot kernel oil, shea oil, and citric acid.

I definitely love the combination of those oils together. For more on what each oil does for hair, you can read:-

The argan oil hair serum is available in 3.9 oz with a price point of $25. BUY HERE.

Pattern Beauty Jojoba Oil Hair Serum

This serum consists of safflower oil, jojoba oil, rose seed oil, olive oil, lavender oil, and hydrogenated ethylhexyl olivate.

While those oils are not something I would combine personally, they may be a treat for the hair so don’t knock it till you try it.

The jojoba oil hair serum is available in 3.9 oz with a price point of $25.

Those are the main products in the line. It looks great overall.

However, there are a lot of fragrances that could be too perfumery for people with allergies. Something to keep in mind before purchasing. BUY HERE.

Pattern Beauty’s hair product line also includes a collection of hair accessories such as a shower detangling brush, microfiber towel and more. Learn more here.

Where Can I Buy Pattern Beauty?

You can get Pattern Beauty with free shipping included on Amazon HERE.
Ulta Beauty HERE. Orders on Ulta Beauty receive a free gift with every purchase.
Sephora HERE. Orders on Sehora include free sample sizes with every other.

If you’re not sure which product is right for you, try the starter pack which contains the main Pattern Beauty products.

More Pattern Beauty FAQs

Does Pattern Beauty Have Protein?

Yes, some of their products have protein. Protein is required for stronger hair and healthy hair growth.

Not all of Pattern Beauty products contain protein though. Check individual ingredients for more information.

Is Pattern Beauty Sold in Stores?

You can find Pattern Beauty products sold in Ulta Beauty and Sephora stores. They can also be found online.

What Hair Type Does Tracee Ellis Ross Have?

Tracee Ellis Ross’s primary hair type is type 3C with maybe some 4A thrown in there.

Is Pattern Curly Girl Friendly?

Not every product in the line is curly girl friendly. The curly girl approved products include:-

Pattern Argan Oil Hair Serum for Curlies, Coilies & Tight Textures
Pattern Jojoba Oil Hair Serum for Curlies, Coilies & Tight Textures
Pattern Hydrating Mist
Pattern Lightweight Conditioner
Pattern Curl Gel

Pattern Beauty Reviews

While waiting for my samples to arrive so I can test them out and write about them, below are some reviews from YouTubers.

I have included a not-so-positive review as well for a balanced view.

More dope pictures of Pattern Beauty on their Instagram page.

Have you tried any of the Pattern Beauty hair products yet? What did you think of them? Share in the comments section.

More Black-owned Businesses

For more black-owned businesses, have a look at the Black-Owned Business Directory; a listing of over 100 Black-Owned Businesses in Hair Care.

If you would like your newly launched black-owned hair or beauty business featured on Healthy Natural hair Products, please complete the information form HERE.

Curly Abi

Abi is a curly hair expert, researcher, product tester, and author of the highly-rated Healthy Hair Care Series. She is also the founder of Ade Ori Hair Care, Healthy Natural Hair Products, and Natural Oils for Hair & Beauty. HNHP has strict editorial standards and ensures all the information on Healthy Natural Hair Products is the best for natural hair care. Learn more about our Editorial Policies

This post may contain affiliate links which means we will make a small commission if you purchase through those links. Read full disclosure HERE.

Is Pattern Beauty Good for Curly Hair?