Natural Hair News – Tracee Ellis Ross Launches Pattern Beauty

A breakdown of the new Tracee Ellis Ross hair care line named Pattern Beauty.

I’ve been meaning to do a write-up on several black-owned businesses that have launched in the last year but been busy moving and testing out products.

I will cover them over the next few articles on Healthy Natural Hair Products starting with Pattern Beauty from Tracee Ellis Ross.

In case you’re unfamiliar, I’m talking about Ms. Ross of Girlfriends (90s) and the more recent Blackish.

I have always loved Ms. Ross’s big bouncy 3C curls and was stoked to hear she was getting into the hair care business.

With the tag line, “Every curl has a story,” Pattern Beauty, a haircare line designed for type 3 – 4 curlies was launched in September this year.

Their mission – To fulfill the unmet beauty needs of the CURLY, COILY & TIGHT TEXTURED community. To celebrate, empower & embrace our true patterns.

Tracee Ellis Ross Launches Pattern Beauty

Pattern Beauty product line includes a shampoo, 3 types of conditioners, a leave-in conditioner, two serums, a hair clip, shower brush, and microfiber towel.

I will go over each of the products in the Pattern Beauty line in this article as well as the ingredients while waiting for my sample order to arrive.

One of the things I love about Pattern Beauty is the vibrant colors, cool packaging, and ad campaigns.

The campaigns feature big a** afros and curls including Tracee herself. I am feeling the heck out of the image below:-

According to Tracee, Pattern beauty “…is the result of 20 years of dreaming, 10 years in the making (I wrote my first brand pitch in 2008, right when Girlfriends finished) and 2 years of working with chemists…”

Pattern Beauty claims the formulas are unique and packed with luscious and safe ingredients. Without further ado, let’s check out these claims then.

Pattern Beauty Product Line Up

Pattern Beauty Hydration Shampoo

The hydration shampoo promises to gently cleanse without drying out your hair. The shampoo is sulfate-free.

However, it does contain a cone farther down the ingredient list, which isn’t necessarily a problem if you’re rinsing it out.

It also contains fragrance and vegetable protein. Some of the good stuff includes:-

  • Argan oil
  • Coconut oil
  • Honey
  • Olive oil
  • Avocado oil
  • Castor oil
  • Jojoba oil
  • Sweet almond oil
  • Soybean oil
  • Shea butter and
  • Aloe vera leaf juice

The shampoo is available in 3 oz and 9.8 oz with a price point of $9 – $20. BUY HERE.

Pattern Beauty Hydration Shampoo Ingredients: Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Propanediol, Glycol Distearate, Argania Spinosa Kernel Oil, Cocos Nucifera (Coconut) Oil, Mel (Honey, Miel), Melaleuca Alternifolia (Tea Tree) Leaf Oil, Olea Europaea (Olive) Fruit Oil, Biotin, Persea Gratissima (Avocado) Oil, Ricinus Communis (Castor) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Butyrospermum Parkii (Shea) Butter, Aloe Barbadensis Leaf Juice, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Glycine Soja (Soybean) Oil, Glycine Soja (Soybean) Sterols, Glycolipids, Glycerin, Phospholipids, Amodimethicone, Guar Hydroxypropyltrimonium Chloride, Hydroxyethylcellulose, Lauryl Lactyl Lactate, Hydroxyacetophenone, PEG-150 Distearate, Parfum (Fragrance), Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Celluose, Phenoxyethanol, Citric Acid, PEG-150 Stearate, Disodium EDTA, PEG-1M, Stearic Acid, Sodium Hydroxide, Sodium Acetate, Potassium Sorbate, Sodium Benzoate, Linalool.

Related Content: Argan Oil for Hair

Pattern Beauty Medium Conditioner

The medium conditioner is on the same level as a daily conditioner. The conditioner contains a cone even though it is farther down the list.

Some of the good stuff includes jojoba oil, castor oil, avocado oil, olive oil, coconut oil, argan oil, sweet almond oil, shea butter, biotin, and aloe vera leaf juice.

The medium conditioner is available in 3 oz., 13 oz. and 29 oz. with a price point of $9 – $42.

Thinner or medium density hair types would probably love this conditioner. BUY HERE.

Pattern Beauty Medium Conditioner Ingredients: Aqua (Water, Eau), Cetearyl Alcohol, Glycol Distearate, Steartrimonium Chloride, Cocoglucosides Hydroxypropyltrimonium Chloride, Simmondsia Chinensis (Jojoba) Seed Oil, Ricinus Communis (Castor) Seed Oil, Persea Gratissima (Avocado) Oil, Olea Europaea (Olive) Fruit Oil, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Mel (Honey, Miel), Cocos Nucifera (Coconut) Oil, Argania Spinosa Kernel Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Butyrospermum Parkii (Shea) Oil, Panthenol, Biotin, Copernicia Cerifera Cera (Copernicia Cerifera (Carnauba) Wax/Cire de Carnauba), Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Acetic Acid, Aloe Barbadensis Leaf Juice, Tocopherol, Ethylhexylglycerin, Trideceth-3, Trideceth-15, Polyquaternium-37, Propylene Glycol Dicaprylate/Dicaprate, PPG-1 Trideceth-6, Cetrimonium Chloride, Citric Acid, Phenoxyethanol, Amodimethicone, Isopropyl Alcohol, Parfum (Fragrance), Alcohol, Potassium Sorbate, Disodium EDTA, Benzyl Benzoate.

Related Content: How to Achieve Softer & Shinier Hair With Olive Oil

Pattern Beauty Heavy Conditioner

The heavy conditioner can be used as a daily conditioner as well but best for thicker hair types that are prone to frizz.

The heavy conditioner can also be used as a deep conditioner. There are no cones in the heavy conditioner.

Some of the good stuff includes shea butter, safflower oil, soybean oil, and avocado oil.

The medium conditioner is available in 3 oz., 13 oz. and 29 oz. with a price point of $9 – $42. BUY HERE.

Pattern Beauty Heavy Conditioner Ingredients: Aqua (Water, Eau), Cetearyl Alcohol, Stearic Acid, Persea Gratissima (Avocado) Oil, Butyrospermum Parkii (Shea) Butter, Cetyl Alcohol, PEG-8 Beeswax, Glycerin, Ethylhexyl Palmitate, Behentrimonium Methosulfate, Jojoba Esters, Carthamus Tinctorius (Safflower) Seed Oil, Helianthus Annuus (Sunflower) Seed Wax, Glycine Soja (Soybean) Oil, Acacia Decurrens Flower Wax, Polyquaternium-10, Polyquaternium-37, Propylene Glycol Dicaprylate/Dicaprate, Ethylhexylglycerin, Parfum (Fragrance), Tocopherol, Polyglycerin-3, PPG-1 Trideceth-6, Phenoxyethanol, Sodium Chloride, Sodium Acetate, Isopropyl Alcohol, Benzyl Benzoate

Related Content: Smoothen Out Dry Hair With Sunflower Oil

Pattern Beauty Intensive Conditioner

As the name suggests, the intensive conditioner has a thicker texture and is created for a deep moisturizing treatment.

Dry and parched hair that’s craving moisture would thrive with this conditioner.

I’m actually super excited to try out this conditioner and it’s one of the recommendations in 365 Days of Moisture for Dry and Parched Hair.

365 Days of Moisture for Dry and Parched Hair

If you find it too heavy, you can probably dilute it a bit with some rose water or additional oils before application.

Some of the good stuff includes shea butter, safflower oil, soybean oil, and avocado oil.

The intensive conditioner is available in 3 oz., 13 oz., and 29 oz. with a price point of $9 – $42. BUY HERE.

Pattern Beauty Intensive Conditioner Ingredients: Aqua (Water, Eau), Cetearyl Alcohol, Stearic Acid, Persea Gratissima (Avocado) Oil, Butyrospermum Parkii (Shea) Butter, PEG-8 Beeswax, Glycerin, Ethylhexyl Palmitate, Carthamus Tinctorius (Safflower) Seed Oil, Behentrimonium Methosulfate, Jojoba Esters, Cetyl Alcohol, Helianthus Annuus (Sunflower) Seed Wax, Tocopherol, Glycine Soja (Soybean) Oil, Polyglycerin-3, Acacia Decurrens Flower Wax, Polyquaternium-37, Polyquaternium-10, Ethylhexylglycerin, Parfum (Fragrance), Isopropyl Alcohol, Sodium Chloride, Sodium Acetate, Phenoxyethanol, Benzyl Benzoate

Related Content: 6 Benefits of Avocado Oil for Hair

Pattern Beauty Leave-in Conditioner

Since this is the product you will not be rinsing out of your hair, you want all the ingredients to be perfect.

The leave-in conditioner has a cone in it, which may or may not be a deal-breaker for you.

Some of the good stuff includes honey, jojoba oil, biotin, castor oil, avocado oil, olive oil, coconut oil, argan oil, sweet almond oil, shea oil, and aloe vera leaf extract.

Based on the ingredients, this leave-in might be best for people with high porosity hair.

The leave-in conditioner is available in 3 oz., and 9.8 oz. with a price point of $9 – $25. BUY HERE.

Pattern Beauty Leave-in Conditioner Ingredients: Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Methosulfate, Caprylic/Capric Triglyceride, Butylene Glycol, Biotin, Panthenol, Simmondsia Chinensis (Jojoba) Seed Oil, Ricinus Communis (Castor) Seed Oil, Persea Gratissima (Avocado) Oil, Olea Europaea (Olive) Fruit Oil, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Mel (Honey, Miel), Cocos Nucifera (Coconut) Oil, Argania Spinosa Kernel Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Butyrospermum Parkii (Shea) Oil, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Aloe Barbadensis Leaf Extract, Tocopherol, Polyquaternium-37, Propylene Glycol Dicaprylate/Dicaprate, Ethylhexylglycerin, Trideceth-3, Trideceth-15, Cetrimonium Chloride, Amodimethicone, Parfum (Fragrance), PPG-1 Trideceth-6, Glycerin, Aminomethyl Propanol, Phenoxyethanol, Citric Acid, Alcohol, Acetic Acid, Potassium Sorbate, Disodium EDTA, Linalool, Amyl Cinnamal, Butylphenyl Methylpropional, Benzyl Benzoate, Hydroxycitronellal, Citronellol, Coumarin, Limonene, Hexyl Cinnamal.

Related Content: Eliminate Dry Hair and Scalp Issues With Jojoba Oil

Pattern Beauty Argan Oil Hair Serum

This serum consists of argan oil, sunflower oil, castor oil, sweet almond oil, apricot kernel oil, shea oil, and citric acid.

I definitely love the combination of those oils together. For more on what each oil does for hair, you can read:-

The argan oil hair serum is available in 3.9 oz with a price point of $25. BUY HERE.

Pattern Beauty Jojoba Oil Hair Serum

This serum consists of safflower oil, jojoba oil, rose seed oil, olive oil, lavender oil, and hydrogenated ethylhexyl olivate.

While those oils are not something I would combine personally, it may be a treat for the hair so don’t knock it till you try it.

The jojoba oil hair serum is available in 3.9 oz with a price point of $25.

Those are the main products in the line. It looks great overall.

However, there are a lot of fragrances and could be too perfumery for people with allergies. Something to keep in mind before purchasing. BUY HERE.

Pattern Beauty hair product line also includes:-

  • Spray bottle, which retails for $13
  • Shower brush, which retails for $17
  • Hair clip, which retails for $10
  • Microfiber towel, which retails for $19. For more on using a microfiber towel, read Benefits of a Microfiber Towel for Curly Hair

For a test trial, you can order the on-the-go-kit, which includes sample sizes of the hydration shampoo, heavy conditioner, and leave-in conditioner.

Where Can I Buy Pattern Beauty?

You can get Pattern Beauty with free shipping included on Amazon HERE

It is also available on Ulta Beauty with shipping available to Canada and the US only. Orders on Ulta Beauty get a free gift with every purchase.

I will update the post once you can buy Pattern Beauty at other locations and/or shipping worldwide.

If you’re not sure which product is right for you, try the starter pack which contains the main Pattern Beauty products.

Pattern On-The-Go Hair Care Kit

Pattern Beauty Reviews

While waiting for my samples to arrive so I can test them out and write about them, below are some reviews from YouTubers.

I have included a not-so-positive review as well for a balanced view.

You can check out more Pattern Beauty Products reviews HERE. More dope pictures of Pattern Beauty on their Instagram page.

Have you tried any of the Pattern Beauty hair products yet? What did you think of them? Share in the comments section.

For even more black-owned businesses, have a look at the Black-Owned Business Directory; a listing of over 100 Black-Owned Businesses in Hair Care.

If you would like your newly launched black-owned hair or beauty business featured on Healthy Natural hair Products, please complete the information form HERE.

This post contains affiliate links which means I will make a small commission if you purchase through those links. Read full disclosure HERE.

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