As I Am is one of my favorite brands for natural hair care and creating hairstyles.
They manufacture the excellent As I Am Coconut Cowash among other products.
I’ll be covering the line, their best products, and where to get the best deals on As I Am hair products in this article.
About As I Am Products
As I Am was founded by Dr. Ali N. Syed in the mid-2000s to address the growing needs of natural hair.
The line started with a few products and has grown to include over 50 products formulated with some of the best organic ingredients.
As I Am donates $1 of every product sold to organizations focused on education, growth, development, just and prosperity.
Top 12 As I Am Hair Products for Natural Hair
Some of the most popular items for natural hair in the As I Am line comes from the classic and JBCO collections.
I have outlined these top 12 products below plus some great As I Am products for low porosity hair.
There are also links to where you can buy As I Am hair products no matter where you live.
1. As I Am Coconut CoWash
As I Am Coconut CoWash is one of my favorite co-wash products. It’s rich and creamy and feels like custard to the touch.
As I Am Coconut Cowash is formulated with coconut oil, castor oil, coconut fruit powder, and tangerine fruit extract.
The smell is pleasant without being overwhelming and it cleanses hair quite well. CHECK REVIEWS HERE.
You can also get the coconut co-wash in a 32 oz pump bottle now so you don’t have to dip your hand in the whole jar.
2. As I Am Curl Clarity Shampoo
As I Am Curl Clarity Shampoo is one of the gentlest shampoos for natural hair.
It is vegan-friendly and safe for color-treated hair as well. Finger detangle your hair as much as possible before applying this shampoo.
As I Am Curl Clarity Shampoo is sold in an 8 oz bottle. CHECK REVIEWS HERE.
3. As I Am Hydration Elation Conditioner
As I Am Hydration Elation Conditioner is an intensive deep conditioner that moisturizes, strengthens, and promotes shine.
As I Am Hydration Elation Conditioner is also a great detangler and improves manageability.
It’s formulated with camellia, coconut, sugar cane, green tea, apple, lemon, shea butter, and vitamin E. CHECK REVIEWS HERE.
4. As I Am DoubleButter Cream
As I Am DoubleButter Cream is a rich moisturizing cream that’s ideal for braid outs, twists outs, and daily manageability.
Enriched with the goodness of cocoa butter, shea butter, castor oil, jojoba oil, wheat germ oil, and wheat protein.
As I Am DoubleButter Cream works very well with As I Am Hydration Elation Conditioner. CHECK REVIEWS HERE.
5. As I Am Classic Leave-In Conditioner
As I Am Leave-In Conditioner is formulated with ingredients that make detangling and styling easier.
The leave-in conditioner also adds moisture and shine to dry hair. CHECK REVIEWS HERE.
6. As I Am Curl & Coil Definer Curling Jelly
As I Am Curl & Coil Definer Curling Jelly is perfect for curl definition on wash and go hairstyles.
It keeps curls intact for days and contains curl-loving ingredients like aloe vera leaf, pectin, glycerine, and beetroot.
As I Am Curl & Coil Definer Jelly is also protein-free. CHECK REVIEWS HERE.
7. As I Am Smoothing Gel
As I Am Smoothing Gel is a bit different from the curling jelly and more ideal for smoothing down edges and headband hairstyles.
It also contains hydrolyzed wheat protein for a little bit of strengthening. CHECK REVIEWS HERE.
8. As I Am Twist Defining Cream
As I Am Twist Defining Cream is a creamy styler that helps turn out fantastic twists and twist outs.
Formulated with sunflower seed oil, castor oil, coconut oil, and shea butter for shiny, stronger hair and long-lasting hairstyles.
You can use the doublebutter cream for the next few days following this twisting cream. CHECK REVIEWS HERE.
9. As I Am Jamaican Black Castor Oil Smoothie
As I Am Jamaican Black Castor Oil Smoothie is from the new JBCO collection. The smoothie is formulated to be used as a leave-in conditioner and styler.
It can be used on its own or along with the leave-in conditioner.
Enriched with coconut oil, castor oil, ceramides, vitamin C, and vitamin E. CHECK REVIEWS HERE.
10. As I Am Jamaican Black Castor Oil Cowash
As I Am Jamaican Black Castor Oil Cowash is a notch up from the classic co-wash.
It achieves the same thing but with slightly different ingredients, specifically castor oil.
As I Am Jamaican Black Castor Oil Cowash cleanses, conditions, detangles, and moisturizes. CHECK REVIEWS HERE.
11. As I Am So Much Moisture Moisturizing Lotion
As I Am So Much Moisture Moisturizing Lotion is formulated with glycerine, aloe vera, and lavender flower extract.
It also contains royal jelly, a natural substance collected from queen honey bees.
Royal jelly moisturizes hair and rejuvenates the scalp. So Much Moisture Lotion is ideal for dehydrated hair. CHECK REVIEWS HERE.
12. As I Am CocoShea Spray
As I Am CocoShea Spray is ideal as a daily moisturizing lotion or as a leave-in treatment.
It can also be used along with other products for hairstyling. Enriched with coconut oil, shea butter, and glycerine. CHECK REVIEWS HERE.
Other products in the As I Am line that deserves notable mentions include:-
- As I Am Long & Luxe Curl Enhancing Smoothie
- As I Am Long & Luxe GroYogurt
- As I Am Jamaican Black Castor Oil Shampoo
- As I Am Long & Luxe Scalp Serum
Where to Buy As I Am Hair Products?
You can find As I Am hair products at the following retailers:-
As I Am Products for Low Porosity Hair?
As I Am products are good for low porosity hair. You just have to choose the best ones for your hair needs.
For instance, some great As I Am products for low porosity hair include:-
- As I Am JBCO Leave-In Conditioner
- As I Am Curling Jelly
- As I Am Leave-In Conditioner
- As I Am JBCO Water
- As I Am Long & Luxe Conditioner
- As I Am CocoShea Spray
How Do You Use As I Am Products?
How you use As I Am hair products depends on the products. The directions on the bottles are usually very precise.
Depending on your hair type and needs, you can also layer the hair stylers over leave-in conditioners or daily moisturizing lotions.
If you have any questions about how to use a specific As I Am hair product, drop them in the comments section.
Happy Hair Growing!
Abi is a curly hair expert, researcher, product tester, and author of the highly-rated Healthy Hair Care Series. She is also the founder of Ade Ori Hair Care, Healthy Natural Hair Products, and Natural Oils for Hair & Beauty. HNHP has strict editorial standards and ensures all the information on Healthy Natural Hair Products is the best for natural hair care. Learn more about our Editorial Policies
This post may contain affiliate links which means we will make a small commission if you purchase through those links. Read full disclosure HERE.
Please how do I get the full range here in Nigeria or can you ship it to Nigeria I mean all the 12 products?
If you’re in Nigeria, here are some links to get As I Am products but not all 12 would be suitable for your hair type though so start with the most important. HTH.
https://www.jumia.com.ng/as-i-am/
https://www.naijanaturals.com
https://amzn.to/3uyewBV
Please why did they change the original packaging to classic?
Probably wanted a brand refresh.
what is the best order to use for dry brittle hair
Shampoo/co-wash, hydration elation conditioner, and the leave-in conditioner. The double butter cream is great for styling.
Can I use As I Am for hair loss
Not really. They’re not created to treat hair loss. They’re for enhanced moisture and length retention. What type of hair loss do you have? Bald spots? Thinning? Excessive shedding?