Texture ID is a hair care line created specifically for wavy to coily hair types (type 2 to type 4 hair). Texture ID products are formulated with a nourishing complex of oils, natural humectants, and strengthening proteins.
Texture ID products are supposed to help seal hair cuticles and promote intense moisture and curl definition. The key ingredients in the product line include honey, aloe vera juice, and protein.
The Texture ID line packaging is gorgeous with neutral calming colors and bold text that immediately pops out at you.
The packaging also includes a little picture of which hair types each product is suitable for.
I’ve given a breakdown of which product is suitable for which hair type in this article plus where to buy Texture ID.
For this article, I’m focusing on the top 20 products for type 3 (curly) and type 4 (coily) hair since most of us have a mix of these hair types.
Texture ID Hair Products for Type 3 Hair
Texture ID Curl Refresher Spray was formulated to extend styles and revive dry curls.
The formula is blended with silk amino acids, panthenol, and murumuru butter to quench parched curls and tame frizz. BUY HERE.
This curl refresher spray is similar to Ouidad Botanical Boost® Curl Energizing & Refreshing Spray.
Texture ID Curls Cleansing Conditioner serves as a 2 in 1 hydrating co-wash conditioner.
It gently removes buildup as it provides amazing slip and moisture for dry curly hair. BUY HERE.
The Texture ID Curl Enhancing Primer is a creamy leave-in formulated to seal in moisture and eliminate dryness.
The primer can be used on wet or dry hair and contains some great ingredients such as jojoba oil, coconut oil, safflower oil, and murumuru butter. BUY HERE.
Texture ID Smoothing Gel-Oil is an oil-infused hair gel that leaves hair flake-free.
It also provides a long-lasting defined hold and glossy finish with murumuru butter, rose water and vitamin E. Use this product sparingly for best results. BUY HERE.
Texture ID Curls Styling Custard can be used for all kinds of hairstyles – twist-outs, braids-outs, flexi rod sets, and wash-and-go styles.
It reduces frizz and flyaways and provides flexible styles full of movement. To be used after applying the curl enhancing primer. BUY HERE.
Texture ID Hair Products for Type 3 and Type 4 Hair
Texture ID Curl Clarifying Shampoo’s sulfate-free formula gently cleanses and removes build-up and impurities.
Enriched with honey, argan oil, moringa seed oil, and fruit extracts, expect a soothing and softening experience for your hair. Suitable for all hair types. BUY HERE.
Texture ID Edge Taming Gel is fortified with aloe vera juice, coconut oil, and silk amino acids.
It’s a non-greasy formula that strengthens hair and reduces breakage. Apply to edges for all-day hold. BUY HERE.
Texture ID Styling Creme features two kinds of butter – cocoa butter and shea butter for that extra bit of conditioning and defined hairstyles.
Additional ingredients include coconut oil, wheat protein, and aloe vera juice. The hairstyling creme can be used on wet and dry hair. BUY HERE.
It protects, seals, and smoothens the hair cuticle as it tames frizz. The shine and seal gloss can be used on wet and dry hair. BUY HERE.
Texture ID Deep Treatment Masque is formulated to improve hair porosity and replenish moisture to dry and dehydrated curls.
Honey and sweet almond oil help with moisture retention while silk amino acids and hydrolyzed wheat protein improves hair elasticity and reduces breakage.
Apply heat with this deep treatment masque for even better results. BUY HERE.
Texture ID Intense Moisturizing Leave-In Conditioner is formulated with the same ingredients as the deep treatment masque.
It helps dry hair retain moisture while sealing in the cuticles and protecting the hair from humidity-causing frizz. BUY HERE.
Texture ID Triple Moisture Cream Conditioner is an all-in-one formula for ultimate detangling and better manageability.
This is a multipurpose cream conditioner that can also be used as a co-wash and leave-in conditioner.
I recommend altering the product concentrations if using it for multiple purposes as recommended. BUY HERE.
Scalp Care for Type 3 and Type 4 Hair
The Texture ID scalp care line is formulated to relieve and eliminate common scalp issues like dryness, itchiness, and flakiness.
Texture ID Soothing Scalp Mist soothes scalp irritation caused by dryness with peppermint oil, aloe vera, ginger, and honey extract.
This would be great for use when you have a protective style like braids, faux locs, or crotchet braids installed. BUY HERE.
Texture ID Dry Hair & Scalp Relief Soothing Oil is formulated with baobab oil, spearmint, tea tree oil, and aloe vera extract.
Apply sparingly at first to see how your scalp reacts to it and definitely don’t apply to the scalp in protective styles like a weave. BUY HERE.
Texture ID Exfoliating Shampoo + Scalp Scrub is a refreshing cleanser that invigorates and refreshes the hair and scalp.
The shampoo and scalp scrub contains micro-exfoliating crystals that gently massage away scalp impurities for a deep cleansing experience. BUY HERE.
Texture ID Hair Products for Type 4 Hair
Texture ID Coils Detangling Shampoo blends sweet almond oil, honey, and yogurt extract for a super hydrating cleansing experience.
Reviews also claim it eases detangling and smells amazing. BUY HERE.
Texture ID Coils Detangling Conditioner is the companion to the detangling shampoo.
It’s formulated with the same key ingredients plus cocoa butter and shea butter for a more moisturizing experience.
The conditioner provides slip, and leaves the hair detangled and tangle-free. BUY HERE.
Texture ID Coils Twist Butter is a unique hydrating gel butter formulated with jojoba oil, olive oil, shea butter, and cocoa butter in addition to sweet almond oil, honey, and yogurt extract.
The twist butter hydrates, defines, and elongates curls and hairstyles. This product can be used on wet and dry hair. BUY HERE.
Texture ID Daily Moisturizing Coil Cream is formulated for everyday use. It’s a creamy leave-in that provides intense moisture without build-up.
Use the coil cream for refreshing hairstyles and you need only a little bit at a time. BUY HERE.
Texture ID Self-Heating Coil Conditioning Masque is the star of this coily line.
It’s a rich and creamy self-heating formula that revives dry, damaged, and dull curls while restoring softness and shine. It can be used with and without heat. BUY HERE.
I just ordered a few of the products from the coils line and will be uploading individual reviews for each of them as I try it out.
Sign up HERE to be notified whenever a product review is uploaded. Subscribers also get access to awesome freebies and discounts.
Where is Texture ID Sold?
You can find Texture ID products for all hair types on their Amazon product store HERE.
Texture ID FAQs
Does Texture ID Have Sulfates?
Some of the shampoos included in the Texture ID line are sulfate-free. Instead of sulfates, they contain coconut-derived surfactants that are not in the sulfate family. These include:-
The rest uses another form of surfactant that isn’t as harsh as sulfates but can still be drying to curly hair.
Is Texture ID Curly Girl Friendly?
Overall, the products for the curlier hair types look like they are curly girl friendly but you won’t know if your hair loves it until you try it.
There are a few ingredients I’m not crazy about but not enough for me to not try it out at least once. Some specific curly girl friendly products in the line include:-
- Texture ID Coils Twist Butter
- Texture ID Coils Detangling Shampoo
- Texture ID Coils Detangling Conditioner
- Texture ID Daily Moisturizing Cream
- Texture ID Soothing Scalp Mist
- Texture ID Self-Heating Coil Conditioning Masque
- Texture ID Deep Treatment Masque
- Texture ID Intense Moisturizing Leave-In Conditioner
- Texture ID Triple Moisture Cream Conditioner
- Texture ID Curl Clarifying Shampoo
Is Texture ID Black Owned?
I conducted quite an in-depth digging session online but couldn’t locate the owner of Texture ID nor the founder.
All the information I found led back to Sally Beauty. It would appear Texture ID is a Sally Beauty brand.
Texture ID is not a black-owned company in case you’re 100% committed to only trying out black-owned brands.
What’s Your Texture ID Video?
You can learn more about the Texture ID line in the info video below:-
Black-Owned Hair Care Businesses
I regularly curate a list of black-owned hair care and beauty businesses on the website. You can catch up on those lists below:-
- 16 Black-Owned Subscription Boxes
- 50 Plus Black-Owned Hair Care Businesses on Etsy
- 100 Plus Black-Owned Businesses in Hair Care
Abi is a curly hair expert, researcher, product tester, and author of the highly-rated Healthy Hair Care Series. She is also the founder of Ade Ori Hair Care, Healthy Natural Hair Products, and Natural Oils for Hair & Beauty. HNHP has strict editorial standards and ensures all the information on Healthy Natural Hair Products is the best for natural hair care. Learn more about our Editorial Policies
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