Maui Moisture Heal and Hydrate + Shea Butter Hair Mask Review

A review of Maui Moisture Heal and Hydrate + Shea Butter Hair Mask, pros and cons, and best ways to use it on curly hair.

Maui Moisture is a line I’ve been targeting for a while but it’s not exactly cheap and it wasn’t available where I live so I put it on my list somewhere.

When I ran into it in a pharmacy a few months ago, I pounced on it without hesitation. 

It still wasn’t cheap so I decided to buy the Maui Moisture Heal and Hydrate + Shea Butter Hair Mask first.

Based on how my hair reacted to it, I would decide if it was worth investing in the rest of the line. 

I finally had a chance to try it a few weeks ago before putting in my braids and got round to writing this review this weekend.

Maui Moisture Heal & Hydrate + Shea Butter Hair Mask- Rock It or Bin It

About Maui Moisture

The Maui Moisture line was developed by Vogue International, a subsidiary of Johnson & Johnson.

The line claims to manufacture ingredients for “all hair types” and offers 6 range of products:-

The product names certainly sound like it contains all the wonderful things natural hair likes but the taste of the pudding is in the eating.

Maui Moisture Heal and Hydrate + Shea Butter Hair Mask Review

Maui Moisture Heal and Hydrate + Shea Butter Hair Mask was created for dry and damaged hair.

It’s supposed to soften, quench and repair thirsty, damaged hair. According to Maui Moisture website:-

“Creamy shea butter is whipped into this hydrating mask blend along with rich coconut and macadamia oils help deeply quench, nourish, and soften strands to get your hair back to looking healthy. If your hair is feeling extra dry, use as a leave in treatment on wet hair to deeply condition strands.”

The first impression, the heal and hydrate hair mask smelt fantabulous. I almost ate it. It has a thick and creamy texture that feels greasy to the touch.

This is likely because of the shea butter and oils content so I became excited that it’s going to do what it’s supposed to do beautifully.

maui moisture hair mask review

I don’t have dry and/or damaged hair but my hair appreciates an extra boost of deep conditioning every chance it gets.

Maui Moisture Heal and Hydrate + Shea Butter Hair Mask Directions

I had been wearing my hair under a wig for about two weeks so I needed to clarify before deep conditioning.

I washed my hair in sections with Giovanni Smooth As Silk Moisture Shampoo (review coming soon). The shampoo clarified my hair without turning it into straw.

Afterward, I wrapped my hair with my microfiber towel while I prepared the hair mask.

I scooped enough for my hair into a bowl and added a few drops of vitamin E oil then placed it over a bigger bowl of hot water to warm up slightly.

Afterward, I applied to my hair in sections. Usually, I apply a product I’m testing to 70% of my hair and my tried and tested to 30% for comparison. 

Upon application to my damp hair, the Maui Moisture Heal and Hydrate + Shea Butter Hair Mask just sat there.

It felt really greasy and like I was clogging up my hair with product. It didn’t really do much.

However, I figured heat application would make the difference here so after I completed the application, I sat under my hair steamer for 30 minutes.

I use Secura 2 in 1 Table Top Steamer. It’s fast, convenient and very effective. Read Hair Steamers for Natural Hair.


Finger detangling was more effective after heat application and I liked the way my hair felt after I rinsed it out. The heat helped activate the hair mask and allowed it to work better.

I finished off with Giovanni Vitapro Fusion Protective Moisture Leave-in (review in next article) and my DIY hair oil.

I stretched and air-dried about 70% then blow-dried my hair using a comb attachment before my braids installation the next morning.

The manufacturer also recommends using this as a leave-in conditioner but I would definitely not do that as it would weigh down hair.

The standard jar comes in 12 oz and I used up almost half of it for my APL hair despite being very stingy with the product.

maui shea butter hair mask review

What I Loved About Maui Moisture Heal and Hydrate + Shea Butter Hair Mask

  • The tropical scent was lovely. However, some people might find it overpowering.
  • It has a lot of awesome ingredients that natural hair loves.
  • It feels great after it has come into contact with heat but not much happening before that.

What I Didn’t Love About Maui Moisture Heal and Hydrate + Shea Butter Hair Mask

  • I didn’t feel like it did as much as I would like to my hair without heat. I like to start feeling the effectiveness of a product from application but I didn’t get that here.
  • This isn’t a hair mask I would use weekly as it has the potential to cause build-up.
  • It didn’t leave my hair as soft as I would like especially when compared to the results of the deep conditioner I used on the rest of my head.

Rock It or Bin It?

Final Word on Maui Moisture Heal and Hydrate + Shea Butter Hair Mask? Kinda rock it.

This is a hair mask I would use after clarifying my hair but not for regular use because it’s just too heavy.

I would purchase again if I ran out of it somewhere along the line but it’s not exactly going to go on my fave list.

Maui Moisture Heal and Hydrate + Shea Butter Hair Mask Ingredients

Though cone-free, Maui Moisture Heal and Hydrate + Shea Butter Hair Mask still contains a few ingredients I’m not crazy about.

However, if you’re going to use it only once in a while, it shouldn’t be a big issue.

For weekly use, I would recommend paying attention to how your hair looks and feel with regular use.   

Aloe Barbadensis Leaf Juice, Water (Aqua), Cocos Nucifera (Coconut) Oil, Isopropyl Myristate, Cetearyl Alcohol, Glyceryl Stearate, Cetyl Alcohol, PEG-40 Hydrogenated Castor Oil, Cocos Nucifera (Coconut) Water, Butyrospermum Parkii (Shea) Butter, Macadamia Ternifolia Seed Oil, Microcrystalline Wax (Cera Microcristallina), Hydrogenated Soybean Oil, Polyquaternium-37, Capryloyl Glycerin/Sebacic Acid Copolymer, Diheptyl Succinate, Propylene Glycol Dicaprylate/Dicaprate, PPG-1 Trideceth-6, Stearic Acid, Ceteareth-20, Tapioca Starch, Propylene Glycol, DMDM Hydantoin, Diazolidinyl Urea, Iodopropynyl Butylcarbamate, Fragrance (Parfum).

Buy Maui Moisture Heal and Hydrate + Shea Butter Hair Mask

Maui Moisture Heal & Hydrate Hair Mask Review

Other Products in Heal and Hydrate + Shea Butter Range

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