Today’s spotlight is on Butter’d Helly Jelly, a Black-owned multipurpose alternative to petroleum jelly created by Brittany Bygrave.
What started as a personal solution has grown into a thriving business focused on helping people achieve healthier hair and skin without relying on harsh ingredients or unnecessary additives.
The brand also includes nourishing, plant-based body care products that can complement a healthy, natural hair care routine.
Helly Jelly uses nourishing ingredients such as castor oil, candelilla wax, aloe vera oil, and vitamin E to help seal in moisture while protecting dry or irritated skin.

6 Ways to Use Helly Jelly in Your Natural Hair Routine
If you’re looking to simplify your regimen, here are a few ways to use Helly Jelly alongside your favorite natural hair products:-
1. Seal in Moisture
After applying a water-based leave-in conditioner, smooth a small amount onto the ends of your hair to help lock in moisture.
This works especially well for high-porosity hair that tends to lose moisture quickly.
2. Nourish a Dry Scalp
If your scalp feels dry or tight between wash days, massage a very small amount onto the scalp to help soothe dryness and keep it feeling moisturized.
You might need to experiment to learn the precise amount for your scalp needs.
3. Smooth Dry Edges
Use a small amount to moisturize your hairline before applying your favorite edge-styling product, or wear it alone on days when you’re embracing a more natural look.
4. Add Shine to Hair Styles
Once you’ve finished twisting, braiding, or styling your hair, warm a tiny amount between your palms and lightly smooth it over your strands.
This adds softness and a healthy-looking shine without weighing your hair down.
5. Prevents Split Ends
Use a little bit to smooth ends after styling to guard against split ends.
6. Protection During Dyeing
Apply to your ears, nape, and edges when dyeing hair to prevent skin staining.
You may also be able to use the other products in your hair care regimen, depending on your hair’s needs.
You can use Helly Jelly the same way you would use products like Blue Magic and Africa’s Best.
As always, if you’re trying any new product for the first time, perform a patch test and start small with applications to make sure it’s a good fit for your skin and hair.
Learn more about Helly Jelly and order a sample or full sizes here.
Similar Products to Butter’d Bodycare Helly Jelly
If you’re interested in other petrolatum-free and lanolin-free products similar to Helly Helly, here are three alternatives:-
The next article will cover several petrolatum and lanolin-free hair care products. Be sure to sign up, so you’re notified when it lands.
Share Your Thoughts
Have you tried Helly Helly as part of your natural hair care routine? Share your experience in the comments!
Abi is a curly hair expert, researcher, product tester, and author of the highly-rated Healthy Hair Care Series. She is also the founder of Ade Ori Hair Care, Healthy Natural Hair Products, and Natural Oils for Hair & Beauty. HNHP has strict editorial standards and ensures all the information on Healthy Natural Hair Products is the best for natural hair care. Learn more about our Editorial Policies