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Know Your Roots

Real education for real textures. Welcome to Know Your Roots, where we dive deep into the truths behind natural hair care. From curl science and cultural history to product myths and misunderstood ingredients, this series is all about helping you understand your hair, not change it. The more you know, the more empowered your crown becomes.

Exposing the Truth About Curl Stretch Products and Natural Hair Shrinkage

April 20, 2025 by Curly Abi Leave a comment
Don’t Get it Twisted. Shrinkage Means Strength and Health

Shrinkage is one of the most misunderstood aspects of natural hair. Often seen as a problem or a sign of damage, shrinkage is actually a healthy and normal part of how textured hair behaves.  However, when brands like SheaMoisture label shrinkage as something to “cure,” …

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Categories Know Your Roots, Lifetsyle, Natural Hair News

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