Mielle (formerly Mielle Organics) has been acquired by Procter & Gamble and is officially no longer a black-owned brand.
Mielle was founded in 2014 by Monique Rodriguez and has grown to become a favorite of many naturalistas including myself.
More On Procter & Gamble’s Acquisition of Mielle
Even though it might come as a surprise to a lot of people, this inevitably always happens to small brands that become uber-successful.
Brands like Mane Choice, Shea Moisture and more have gone the same way at various times over the years.
The announcement of the Mielle acquisition by P&G was made on January 11, 2023.
In a statement from Lela Coffey, vice president of P&G’s multicultural hair business, she said,
“P&G Beauty will work with Mielle Organics to expand access to the brand in Black communities and fund research and innovation in hair care for underserved communities.”
P&G states, “The partnership will accelerate the hair care brand’s access to more black women and rapidly expand its community investments…”
Mielle also made an announcement of the acquisition in this Instagram post:-
Are Mielle Formulas Going To Change?
That’s the first question on a lot of lips – are Mielle formulas going to change now that they’ve been acquired?
I’m sure you know how these brands are when acquired – products start disappearing, formulas start getting changed and new products that don’t do anything are added to the line.
However, in the Instagram post below, the founder, Michelle Rodriquez, assured customers she had no intention of changing formulas or marketing strategy.
I guess that remains to be seen and only time will tell.
Reactions From the Natural Hair Community
As expected, the reactions from the natural hair community to the news have been mixed.
Black Twitter had a lot to say about the acquisition and a lot of people are not happy. Behold some reactions below:-
Indeed, this acquisition was sort of foretold by black women when a white Tok Tok influencer posted a review of the Rosemary Mint Oil and the post went viral in December.
Check out some of these comments below:-
While Michelle Rodriquez and her husband will continue to be involved in the creation and marketing of Mielle products, the company is no longer black-owned.
Are You Going to Continue Using Mielle Products?
I have mixed feelings about this that I will need to process on my own time.
In the meantime, I have found products similar to the Mielle products I love with Camille Rose which is still black-owned. For now.
Additionally, I have a great alternative to the Rosemary Mint Scalp Oil which I use from time to time.
If you’re deeply committed to supporting and giving your money to only black-owned brands, that’s your right!
You can find many curly hair brands that are still black-owned in our Black Owned Hair Care Directory.
Are you done with Mielle? What do you think of the Mielle acquisition? Share your thoughts and/or frustrations in the comment section below.
Abi is a curly hair expert, researcher, product tester, and author of the highly-rated Healthy Hair Care Series. She is also the founder of Ade Ori Hair Care, Healthy Natural Hair Products, and Natural Oils for Hair & Beauty. HNHP has strict editorial standards and ensures all the information on Healthy Natural Hair Products is the best for natural hair care. Learn more about our Editorial Policies
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